Must-Have Tools for Tourism Success
Table of Contents
Smarter systems = stronger sales
Having the right tools isn’t just helpful, it's essential for every tourism business.
Travellers are seeking purpose-led, transformational experiences, and as operators, we need smart systems behind the scenes to deliver that kind of impact.
Whether you’re attracting international guests, working with the travel trade, or building direct bookings, these tools help you save time, connect deeper, and grow faster.
At Exceptional Experiences, we don’t just recommend tools, we help you implement them. Whether you want to DIY or need a ready-to-go marketing & sales team, we’ve got your back.
Here are 8 essential tools we use and recommend to help tourism businesses like yours succeed:
How are you tracking your customer’s contact information?
A good CRM helps you manage guest data, enquiries, and follow-ups all in one place, so no lead goes cold.
Example: A boutique eco-lodge near the Daintree uses HubSpot to segment guests into nature lovers, wellness seekers, and families. They then send tailored stories and offers to each group, increasing re-bookings and upsells.
We can help you set up your CRM with personalised automations.
2. Project Management Tools to Stay on Track
Whether you’re launching a new tour, prepping for trade shows, or planning content, these tools keep your team aligned and your plans moving.
Example: A regional experience operator in Outback QLD uses Trello to manage campaigns targeting the US and UK markets.
We use Trello internally to plan everything from Instagram content to partnership outreach and we can build your campaign dashboard too.
3. Analytics to Drive Smarter Decisions
Tools: Google Analytics 4, Meta Insights, Looker Studio
Know what’s working and what’s not.
Use data to refine pricing, tweak messaging, or double down on your best-performing offers.
Example: A rainforest retreat on the Cassowary Coast uses Looker Studio to track which blog posts drive bookings and then boosts those pages with social ads.
We’ll help you build dashboards that make sense and show you how to read them.
4. Social Media Management to Boost Visibility
Tools: Planoly, Later, Metricool, SEMrush
Consistent, engaging social media is key to staying top-of-mind. These tools help you schedule, analyse, and simplify your content game.
Example: A wildlife sanctuary in the NT uses Metricool to batch schedule their Reels and track which ones are driving link clicks.
We’ll build your content calendar, manage it all for you or train your team to run with it.
5. Email Marketing to Build Loyalty & Drive Repeat Visits
Tools: Mailchimp, ActiveCampaign, Flodesk
Email is still one of the highest converting channels in tourism especially for nurturing past guests or industry contacts.
Example: A glamping retreat on the NSW coast uses Flodesk to send seasonal storytelling emails that result in a 30% increase in direct bookings.
We’ll build your email automations, or coach you to DIY it like a pro.
6. Content Creation Tools That Sell Your Experience
Tools: Canva Pro, Adobe Express, CapCut
Tourism is visual.
These tools help you create scroll-stopping graphics, videos, and brochures that sell the vibe of your experience.
Example: A Far North Queensland tour operator uses Canva to create stunning 3-day itinerary visuals for travel agent outreach and digital ads.
Need branded content? We can design it or teach your team to create it in-house.
7. Booking & Scheduling Systems to Save Time
Tools: FareHarbor, Rezdy, Calendly
Want to grow your sales?
Make it easy to book. These tools reduce admin, eliminate double-ups, and sync with your OTAs.
Example: A boutique adventure business in Noosa uses Rezdy to manage bookings across multiple channels, and Calendly to handle team coaching sessions.
We’ll connect your booking systems and help you maximise channel exposure.
8. Feedback & Survey Tools to Improve and Build Trust
Tools: Typeform, SurveyMonkey, ReviewPro
Want better reviews? Ask for feedback and learn from it. These tools help you gather guest insights, testimonials, and improvement ideas.
Example: A wellness retreat in the Sunshine Coast Hinterland sends out a Typeform post-stay reflection survey that generates 5-star reviews and ideas for new services.
We’ll build your survey flow, help with reporting or train your team to do it right.
Tourism Tools Are Only As Good As Your Strategy
Success isn’t just about having great tools.
It’s about how you use them.
Whether you’re focused on direct bookings, attracting the international travel trade, or launching a new experience we’ll help you build the strategy to get there.
We offer:
• Done-for-you full-service implementation
•Done-with-you training and coaching
•Customised strategies to suit your market, goals, and experience
Let’s Unlock the Full Potential of Your Tourism Business
Book a free call today and let’s talk tools, tactics, and growth.
👉 exceptionalexperiences.com.au
📧 sales@exceptionalexperiences.com.au
📱 Follow us on Instagram: @exceptionalexperiences.au
Tourism success isn’t just possible—it’s planned. Let’s plan it together.
