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Sarah Colgate
FOUNDER
A business growth and marketing expert with over 20 years of experience, Sarah specialises in helping business owners achieve accelerated growth through targeted sales and marketing strategies.
Starting as a tour guide and advancing to leadership roles, she has developed a reputation for driving revenue and transforming brands into memorable experiences. Today, Sarah partners with tourism operators to unlock their full potential and create sustainable, impactful growth.
Her work stands out for its emphasis on storytelling and experience-based marketing. She believes that travellers seek more than just a destination; they seek a narrative, a connection, and an opportunity for discovery.
Leveraging this insight, Sarah has pioneered campaigns that highlight cultural authenticity, environmental sustainability, and the personal stories of those who live in and shape the experiences she promotes.
Her approach has earned her recognition as a forward-thinking leader in tourism marketing, and she is frequently invited to speak at industry conferences and workshops.Beyond her professional achievements, Sarah is an avid traveler herself, constantly exploring new places to better understand the perspectives of the modern traveller.
Her journeys fuel her creativity and keep her informed about global trends, ensuring that she remains at the forefront of an ever-evolving industry.
Sarah’s dedication to excellence, combined with her commitment to fostering genuine connections between people and places, continues to make her a valuable asset in the Australian tourism and hospitality field.
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Sonya Mroz
INTERNATIONAL SALES EXPERT
Sonya is an International Sales Expert known for driving global sales success for a range of clients including destinations, tourism operators, resorts and hotels.
With over 20 years in the field, Sonya has built a reputation for blending business acumen with creativity, helping companies reach new audiences and build lasting brand relationships. Her expertise spans multiple sectors within travel, including luxury tourism, global travel marketing, and the development of high-end experiences that capture the essence of destinations worldwide.Beyond her professional achievements, Sonya is deeply committed to sustainable tourism. She believes in responsible travel practices that preserve cultural heritage and the natural environment. Throughout her career, she has advocated for sustainable practices and has collaborated with eco-friendly brands and green initiatives, ensuring that the experiences she helps create are as respectful to the planet as they are enriching to travellers.
Having travelled extensively and constantly seeking new adventures you can find Sonya snowboarding in Niseko, hiking in New Zealand and surfing anywhere she can find a wave.
Sonya has a unmatched depth of experience in Eastern and Western markets and you could not ask for a more passionate and well connected expert to take your products to the world.
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Geoff Colgate
SYSTEMS & SALES ADMIN
A talented Systems & Sales Administrator known for optimising processes and supporting sales teams in reaching their goals efficiently.
With expertise in system management and customer relations, this professional ensures smooth operations by streamlining workflows and implementing data-driven solutions that enhance productivity.
Skilled in improving systems, maximising sales potential, and delivering exceptional service to both internal and external clients.
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Celeste Solinap
SOCIAL MEDIA SPECIALIST
An experienced social media specialist dedicated to building authentic connections between brands and their audiences, excelling at creating engaging content that drives growth and brand loyalty.
With a strategic approach to each platform, campaigns are developed to capture brand voice, foster vibrant communities, and spark meaningful engagement.
Skilled in analytics and trend analysis, continuously refining strategies to maximise reach and achieve measurable results, helping brands not only stand out but truly resonate with their audiences.
WHY CHOOSE US?
We are the best people to handle your tourism sales and marketing for several key reasons:
Extensive Industry Knowledge
We have been passionately entrenched in the travel and tourism industry.
Over the last two and a half decades, we have worked across various segments such as wholesale travel, retail travel, hotels, events, corporate sales, leisure sales, product management, business management and business ownership.
This experience has given us a lifetime of knowledge and experience, so we understand all the different market segments. We know what works and what doesn't work so we create targeted campaigns that resonate with your ideal customer base to drive sales.
Marketing Savvy
We love marketing and we know firsthand what it can do for a tourism business. We stay on top of current marketing trends, especially in digital and social media. Platforms like Instagram, TikTok, YouTube and LinkedIn are invaluable tools for showcasing tourism experiences, building brand loyalty, and attracting new customers.
We use analytics to ensure that we do as much free or cost-effective marketing as possible to deliver great sales figures then continually refining our strategies based on the numbers to keep improving results.
Global Perspective
Our experience has seen us work with products across 8 Australian cities in our career and sell to most international markets. We have an exceptional network, a deep understanding of the markets and the cultural nuances that are essential when marketing tourism to different regions.
Whether it’s Europe, Asia, or North America, we tailor our sales and marketing strategies to speak directly to the specific desires of each market.
Adaptability & Problem-Solving
Tourism is a fast-changing industry especially post COVID. We’ve consistently shown our ability to navigate challenges like economic downturns, pandemics, market shifts, and industry disruptions. We’re quick to adapt, revising strategies in real time to ensure sustained growth, even when facing tough conditions.
Sales Expertise
We have a proven track record of exceeding sales targets by identifying customer needs and aligning them with the right products delivered in the right way. Sales is about understanding the customer and knowing what type of product or service will work for them.
Our negotiation skills, combined with a natural ability to build strong relationships, enable usto consistently convert leads into long-term clients.
Client-Centric Approach
Above all, our success comes from putting you and your business at the centre of everything we do. We know what it’s like, we know how hard tourism can be and we know what it takes to succeed.
We listen closely, understand your needs, and craft personalised solutions that exceed expectations, as we are building loyal customers who become advocates.
With our well-rounded experience and passion for tourism, we are confident that we can lead successful sales and marketing initiatives, driving performance and ensuring long-term growth for your tourism business.
Leadership and Teamwork
We are a collaborator and a leader. We know how to inspire and motivate a sales and marketing team. We encourage teamwork and push for innovation, helping our team not just meet targets but set new standards in the tourism industry.
Ready to Transform Your Tourism Business?
At Exceptional Experiences, we’re passionate about helping tourism businesses like yours thrive. With decades of industry knowledge, cutting-edge marketing strategies, and a proven track record of driving sales, we’re your ideal partner for consistent growth and long-term success.
Imagine your business reaching new heights—more bookings, greater brand recognition, and loyal customers who return year after year. We’ve done it before, and we’re ready to do it for you.
Let’s make it happen. Reach out today, and let’s start crafting a custom strategy that works for your unique needs. Your success is just one conversation away!
Get in Touch
and grow your business with targeted sales & marketing activities.