tips Sarah Colgate tips Sarah Colgate

How to Develop Combo Packages That Grow Sales

Developing combo packages with complementary tourism operators boosts revenue, extends guest stays, and opens new sales channels. Understanding customer desires, smart pricing, and seamless booking are key to increasing value and conversions. By partnering strategically, tourism businesses can create high-performing packages that sell better, scale faster, and stand out.

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tips Sarah Colgate tips Sarah Colgate

Case Study: Castaway Girl, St. Thomas US Virgin Islands

Castaway Girl in St. Thomas, US Virgin Islands, takes snorkeling beyond the ordinary, offering a two-site snorkel experience that blends adventure, education, and conservation. From exploring a historic shipwreck teeming with marine life to swimming alongside sea turtles in crystal-clear waters, this excursion leaves a lasting impact on travelers.

Beyond the thrill, guests connect deeply with marine conservation, cultural storytelling, and personal transformation—making this more than just a tour but an unforgettable journey.

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tips Sarah Colgate tips Sarah Colgate

What Travel Means for Today’s 18 to 30 Year Olds

Travel for today’s 18 to 30-year-olds is about more than just the journey – it’s a chance to capture unique moments, connect with cultures, and create a powerful online presence. From carefully curated Instagram posts to TikTok videos, this generation seeks experiences that blend spontaneity, adventure, and social storytelling. Learn how tourism operators can tap into this market by offering authentic, visually appealing experiences that align with their values, from sustainability to personalised travel. Discover tips for engaging young travellers and catering to both Western and Eastern cultural preferences.

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tips Sarah Colgate tips Sarah Colgate

Insider Tips to Master Your Online Travel Agent Listings

Online Travel Agents (OTAs) are essential for attracting guests to your property. With so many options available, it’s crucial to ensure your listing stands out. Optimising your profile with stunning photos, crafting compelling descriptions, and leveraging guest reviews can make a significant difference in how potential guests perceive your property. By refining these elements, you can increase your visibility, build trust with travelers, and ultimately boost your bookings. Start fine-tuning your OTA presence today and watch your bookings grow!

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tips Sarah Colgate tips Sarah Colgate

7 Ways to Overcome Low Season Struggles

The low season in tourism can be challenging, but it doesn’t have to mean a dip in success. As a Tourism Growth Coach, I’ve developed 7 strategies to help tourism operators navigate these quieter months and turn them into opportunities for growth. From offering off-season discounts to investing in staff development, these practical tips will help your business stay strong year-round.

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