How to Develop Combo Packages That Grow Sales
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One of the most effective strategies to increase revenue and attract more bookings is to develop combo packages with other tourism operators.
These packages don’t just improve the guest experience, they boost average spend, increase length of stay, and open up new sales channels.
I have used packaging extensively to increase sales, get more OTA listings and generate better revenue.
Here are a few tips on how to turn smart collaboration into consistent, profitable growth, with real examples from high-performing tourism businesses across Queensland.
1. Partner for Profit
Start by finding tourism operators that complement, not compete with your product.
The goal? Create a value-packed offer that encourages customers to spend more and stay longer.
Example:
Hot Air Balloon Gold Coast pairs early morning flights with champagne breakfast at O’Reilly’s winery experience in the Scenic Rim.
Instead of a single $300 flight, they’re now selling $500+ packages—boosting revenue and keeping guests in the region longer.
My Sales Tip: Look for partners whose guests match your ideal customer and find ways to combine forces to increase spend per visitor.
2. Know What Sells to Your Audience
To create packages that convert, you need to understand what your customers are willing to pay for.
Are they looking for thrill, relaxation, romance, or discovery?
Example:
A Shantara Resort Port Douglas, a boutique hotel targeting couples built a “Romantic Reef & Rainforest” package with a reef tour and a private Indigenous cultural experience. It’s positioned as a luxury escape, sold at a premium, and outperforms standard room-only bookings.
My Sales Tip: Use your booking data or OTA analytics to spot high-performing keywords and trends, then build your package around them.
3. Set the Right Price for Profitability
Bundling isn’t about discounting, it’s about increasing the perceived value so guests are happy to spend more.
Carefully price your packages to protect margins while offering a compelling deal.
Example:
A Sunshine Coast hinterland retreat created a mid-week “Unplug & Unwind” package with a local spa and nature tour. By repackaging quiet-season availability and promoting it as an exclusive midweek escape, they lifted occupancy and revenue during a previously slow period.
My Sales Tip: Use tiered pricing (standard vs. premium inclusions) to give customers choices and increase your average booking value.
4. Streamline the Booking Process
If your package adds friction to the buying journey, you’re losing sales. Ensure the entire experience is easy to understand and book in one place, whether that’s through your website or a third-party platform.
Example:
Tour operators in Cairns offer reef + Kuranda + Skyrail packages through one-click booking systems, reducing bounce rates and increasing conversion. Guests don’t want to coordinate multiple itineraries, they want it done for them.
My Sales Tip: Create a “Book Now” landing page just for your package, with clear inclusions, limited-time messaging, and urgency-based call to actions.
5. Add Exclusive Value, Not Just Extras
What makes your package stand out from every other listing online? Add something your guests can’t get unless they book the combo.
Example:
A horse-riding experience in the Scenic Rim added a winery stop and an exclusive “meet the winemaker” session. It’s not just a ride and a drink, it’s an elevated, one-of-a-kind experience that justifies a higher price tag.
My Sales Tip: Limited availability = perceived scarcity = higher conversions.
6. Collaborate on Marketing to Reach New Customers
Working with a partner doesn’t just double your product, it doubles your reach. Share marketing assets, run co-branded campaigns, and tap into each other’s audiences.
Example:
Hot Air Balloon Gold Coast and its partners run shared seasonal campaigns across socials, email, and trade shows. The combo offering creates a “wow factor” that gets picked up by media and trade partners alike.
My Sales Tip: Joint marketing = bigger exposure without extra spend. Share the cost, share the bookings.
7. Measure Package Performance Like a Sales Funnel
Once live, treat your combo package like a sales product.
Track interest, clicks, conversions, and customer feedback. Tweak inclusions, imagery, or price to keep improving your ROI.
Example:
A wildlife park offering a “Breakfast with the roos” package noticed lower-than-expected uptake. After repositioning it as a “VIP Wildlife Encounter” with behind-the-scenes access, bookings doubled at a higher price.
My Sales Tip: Set monthly targets for package sales and test variations with A/B messaging.
8. Turn Your Package Partners into Sales Allies
Combo packages shouldn’t be one-offs.
Build long-term partnerships where everyone wins, sharing referrals, guest feedback, campaign ideas, and seasonal promotions.
Example:
In the Southern Downs, several small operators created a multi-day “Local Taste Trail” with accommodation, food tours, and farm visits. It’s now featured in regional campaigns, generating consistent bookings and repeat visitation.
My Sales Tip: A strong partnership becomes a scalable revenue stream and opens the door to trade-ready products for distribution.
Packages That Build Profit
Smart combo packages aren’t just about collaboration, they’re about growing your bottom line.
Done right, they help you:
• Increase your average booking value
• Improve conversion rates
• Fill gaps in your calendar
• Attract new market segments
• Maximise marketing impact
By strategically partnering with businesses that have the same target market, you can craft packages that sell better, scale faster, and stand out stronger.
For more sales tips, read more here.
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