tips Sarah Colgate tips Sarah Colgate

How to Develop Combo Packages That Grow Sales

Developing combo packages with complementary tourism operators boosts revenue, extends guest stays, and opens new sales channels. Understanding customer desires, smart pricing, and seamless booking are key to increasing value and conversions. By partnering strategically, tourism businesses can create high-performing packages that sell better, scale faster, and stand out.

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Case Study: Castaway Girl, St. Thomas US Virgin Islands

Castaway Girl in St. Thomas, US Virgin Islands, takes snorkeling beyond the ordinary, offering a two-site snorkel experience that blends adventure, education, and conservation. From exploring a historic shipwreck teeming with marine life to swimming alongside sea turtles in crystal-clear waters, this excursion leaves a lasting impact on travelers.

Beyond the thrill, guests connect deeply with marine conservation, cultural storytelling, and personal transformation—making this more than just a tour but an unforgettable journey.

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What Travel Means for Today’s 18 to 30 Year Olds

Travel for today’s 18 to 30-year-olds is about more than just the journey – it’s a chance to capture unique moments, connect with cultures, and create a powerful online presence. From carefully curated Instagram posts to TikTok videos, this generation seeks experiences that blend spontaneity, adventure, and social storytelling. Learn how tourism operators can tap into this market by offering authentic, visually appealing experiences that align with their values, from sustainability to personalised travel. Discover tips for engaging young travellers and catering to both Western and Eastern cultural preferences.

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Washington, D.C. is Making History Accessible for All

Washington, D.C. is a prime example of how a destination can thrive throughout the year by embracing seasonal tourism trends. From the stunning cherry blossoms in spring to the festive charm of winter, D.C. engages visitors with unique events and attractions in every season. This blog explores the strategies that make D.C. a year-round hotspot and offers actionable tips for tourism operators to maximise seasonal opportunities in their own regions.

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Experiencing Seasonal Tourism Trends in Washington, D.C.

Washington, D.C. is a prime example of how a destination can thrive throughout the year by embracing seasonal tourism trends. From the stunning cherry blossoms in spring to the festive charm of winter, D.C. engages visitors with unique events and attractions in every season. This blog explores the strategies that make D.C. a year-round hotspot and offers actionable tips for tourism operators to maximise seasonal opportunities in their own regions.

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How Tourism Operators Can Leverage Museums and Galleries to Boost Ticket Sales

Tourism operators can turn free attractions into powerful allies to boost ticket sales and enhance visitor experiences. By collaborating with popular, no-cost museums and galleries, operators can offer guided tours, VIP packages, and themed experiences that add value and draw visitors in. Washington, D.C. offers prime examples of how to create synergies with free attractions, such as combining museum visits with walking tours or culinary experiences. Learn how these strategies can be applied globally to increase ticket sales and provide memorable, value-driven experiences for travellers.

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How New York Turned Christmas into a Peak Tourism Season

New York City has transformed its cold winter months into one of the most magical holiday seasons in the world. With its iconic Christmas tree at Rockefeller Center, festive window displays, Broadway shows, and holiday markets, NYC captures the spirit of Christmas in a way few places can. This success story is not just about Christmas—it’s the result of strategic planning, cultural integration, and powerful marketing campaigns. By embracing local culture, creating unique attractions, and ensuring inclusivity, New York has turned its off-peak season into a global tourism powerhouse.

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A Winter Wonderland in New York, the City of Infinite Possibilities

New York transforms into a magical winter wonderland during the holiday season, offering a blend of rich history, vibrant culture, and unforgettable experiences. From the iconic Rockefeller Center Christmas Tree to the dazzling Broadway shows, the city promises to inspire and create lasting memories. Whether you're exploring Times Square or skating in Central Park, a winter visit to New York is a chance to embrace the magic of a white Christmas and connect as a family, making it a truly transformational experience.

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Soulful & Joyful, a Christmas Day Celebration in Harlem & Manhattan NYC

Spending Christmas in New York City is more than a holiday; it’s an unforgettable journey through culture, music, and magic. From the uplifting harmonies of the Harlem Gospel Choir to the dazzling Rockettes’ Christmas Spectacular at Radio City Music Hall, we immersed ourselves in traditions that were both familiar and new. This day was a celebration of connection, cultural appreciation, and the transformative power of the season. Join us as we reflect on a Christmas we’ll cherish forever.

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How Walt Disney World Can Be the Gateway to Greater Orlando Adventures

Walt Disney World isn’t just a magical destination; it’s the perfect springboard to explore the incredible attractions of Greater Orlando. From Universal Studios and SeaWorld to hidden gems like Winter Park and the Kennedy Space Center, Orlando offers international tourists a treasure trove of experiences. Learn how to tap into Disney's draw to extend visitor stays and boost the local tourism economy!

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Exploring Transformational Tourism in Washington, D.C.

Washington, D.C., is more than a destination—it’s a hub for purpose-driven travel. From its iconic Smithsonian museums to its community-led initiatives, the city creates meaningful connections for visitors. These experiences challenge assumptions, inspire connections, and leave guests with a renewed sense of purpose. Learn how D.C.’s approach can guide tourism operators in creating impactful guest experiences worldwide.

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How to Use Disney’s Formula for Emotional Connections

Discover how Disney’s magic goes beyond rides and attractions, focusing on building deep emotional connections with guests. Learn how small tourism businesses can implement personalized experiences, encourage social sharing, and foster loyalty to create lifelong fans and unforgettable experiences.

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Creating Eco-Tourism Experiences with Some Lessons from Disney

Eco-tourism is more than a trend—it’s the future of travel. Inspired by Disney’s success in blending conservation with guest experiences, this guide shares practical tips for tourism operators. From immersive storytelling to sustainable practices and guest education, learn how to create magical experiences that make a meaningful difference. Let’s craft eco-tourism experiences that inspire change and protect our planet.

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Transform your Guest Experience with Lessons from Walt Disney World’s Immersive Magic

This week, I stepped into the enchanting world of Walt Disney World and uncovered valuable lessons for small tourism businesses. From the storytelling magic of the Magic Kingdom to the detailed immersion of Animal Kingdom and the cinematic thrills of Hollywood Studios, Disney’s parks offer endless inspiration. Learn how you can apply their strategies to create unforgettable guest experiences that spark curiosity, build loyalty, and keep visitors coming back for more.

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Transformational Travel: A 7-Day Caribbean Cruise Experience Through the Eyes of a Family

Imagine embarking on a 7-day Caribbean cruise with your family, exploring the pristine waters of the US Virgin Islands. For us, this wasn’t just a holiday; it was a transformative journey that shaped the minds and hearts of our teenagers, aged 13 and 14. From snorkeling alongside sea turtles to learning about the fragility of coral reefs, this trip went beyond adventure. It deepened our connection to nature, strengthened family bonds, and ignited a passion for conservation and cultural appreciation.

Transformational travel is more than sightseeing—it’s about meaningful experiences that inspire personal growth and a lifelong commitment to making a difference. Curious how tourism businesses can create such impactful experiences? Read on to find out!

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